In the Energy Web Foundation article, Douglas Miller, a member of the Energy Web Foundation team, spoke at the annual REC Market Meeting held in Amsterdam last month on a panel about the influence of blockchain on global renewable energy markets.

His article places great emphasis on the value of transparency, fortified by tools that can streamline renewables investments, which include blockchain technology. He writes, “Transparency is crucial in renewable energy markets because buying green energy—both the kilowatt-hours themselves and the clean attributes associated with them—is different than buying other products. Buyers cannot control or observe the electrons from the electric grid that actually power their facilities.”

Below is the second of the five points outlined by Miller.

Expecting a consistent, straightforward user experience

“Consumers and service providers have an overall consistent, familiar experience across different geographies when leveraging a particular hotel, flight, or car ride platform. Whether booking a hotel in Barcelona or Bangkok, the experience is largely uniform and predictable, and smoother as a result. These platforms are also easy to use and intuitive. However, this is not the experience of renewable energy and carbon market participants today, mainly due to regulatory differences and the history of how renewable energy and carbon markets unfolded across the globe. New tools should deliver a consistent and straightforward user experience to eliminate this investment barrier. Greater consistency would be especially relevant for multinational corporations—whether buyer or generator—with renewable energy interests across multiple country borders, whereas greater simplicity would further help open market access to smaller generators and buyers.”

Read Douglas Miller’s Energy Web Foundation article in full.